An observation on the growing importance of social media

I’m currently working on a document that explores the methodological approach I am planning for my research into trans experiences of (primary) health provision.

In the paragraph I’m currently working on, I note the increased importance of social media to activism within trans communities. I cite Trans Media Watch as an example, noting the popularity of their Facebook page and Twitter feed. I compare the number of people they can reach directly through social media (approximately 1000 “like” on Facebook, approximately 3500 “followers” on Twitter, acquired since the group was established in 2009) to the number of people on the mailing list Press For Change spent around a decade building (approximately 2000 members as of 2007, according to Engendered Penalties).

The point isn’t to praise Trans Media Watch for reaching a lot of people very quickly (although their impact in this respect has been very impressive!) and nor do I intend to critique Press For Change. Instead I note these figures to highlight how social media has helped transform the nature (and level of participation in) trans activism.

But then pace of change appears to be accelerating still. The figures I cite above for participation in Trans Media Watch were accurate a couple of weeks ago or so, when I last worked on this particular document (what can I say, it’s been a busy fortnight!) However, they’re now inaccurate: the group has gained around 100 Facebook “likes” and around 300 Facebook followers during this time.

No doubt the exposure Trans Media Watch have gained as a result of their participation in the Leveson Enquiry has contributed to this situation, but my first set of figures was taken some time after the group provided evidence. For all kinds of reasons Trans Media Watch is of increasing interest to an increasing number of people, and it’s social media that’s facilitating this.

I don’t really have any kind of real analysis to offer right now. I’d love to take a good look at what’s happening, but it’s sadly tangential to the general thrust of my own work. But gosh, isn’t this interesting?

One thought on “An observation on the growing importance of social media

  1. it would be very interesting to chart membership of the group/twitter followers vs time. I wonder does FB/twitter provide this functionality?

    This would be interesting to see which sort of publicity helps the cause and raises awareness in the best ways…

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